Growth of Mobile Travel Bookings in 6 Charts – Skift

Chart 1. Worldwide mobile travel bookings grew by 13 percent year-over-year for the second quarter with smartphones in the lead. But as this chart shows mobile bookings’ share of online travel bookings was actually smaller in the second quarter than it was during the third quarter of 2015. (Chart)

Chart 2. Mobile web brower adoption for travel bookings is far still ahead of mobile app bookings by nearly 20 percent for both smartphones and tablets. (Chart)

Chart 3: Travelers use smartphones more than tablets to book hotels. This chart shows more travelers around the world book hotel stays on mobile devices when they’re staying for one night than if they’re booking longer stays. (Chart)

Chart 4: Hotels remain the sector where smartphone bookings are
most common, generating one in five online bookings in the second quarter 2016.
Travelers are also beginning to book more expensive packages on smartphones, particularly in Asia-Pacific. (Chart)

Chart 5: Cross-device or user view measurement data show that many of what appear to be single-visit hotel bookings are, in reality, just another visit from another device by the same user, according to Criteo. (Chart)

Chart 6: Japan has one of the world’s highest penetrations for smartphone travel bookings, growing 38 percent year-over-year. Smartphone bookings grew steadily in all markets except in the US where penetration is already high. Brazil, Belgium and Spain had the most year-over-year growth. (Chart)