4 Key Trends in Global Ecommerce Growth

Retailers are recognizing the huge opportunity of going global with their business. In fact, global ecommerce sales are expected to reach $1.4 trillion by 2016, an increase of 14% since 2012, according to a report from Deloitte Digital.

According to Deloitte, emerging markets are expected to see faster growth in ecommerce than the U.S., leading to an overall lower share figure domestically. The U.S. share of global e-commerce sales is expected to decrease from 30% in 2011 to 24% in 2016.

Here are four key trends driving global e-commerce, based on the report:

The shift from bricks-and-mortar to online: Improvements from payment processors have helped normalize various types of cross-border payment and regulatory issues. Online payments other than debit or credit cards are expected to represent 30% of purchase volume by the end of 2014. Globally, retailers are also seeing an increased use of mobile devices for online purchases. This demonstrates an increasingly positive perception of reputation and trust for international brands, creating a willingness to purchase via mobile.

More info @ http://multichannelmerchant.com/must-reads/4-key-trends-in-global-ecommerce-growth-10112014/#_