Marketing Professionals: Mr. David Reibstein at Wharton

David Reibstein

He is a professor of marketing at Wharton where his focus is on competitive marketing strategy and linking marketing investments to financial value. 

He taught at Harvard and INSEAD, and consulted with hundreds of companies in dozens of industries. He is a past Managing Partner at MarketingNPV, a past executive director of the Marketing Science Institute, and an active board member of the American Marketing Association.

More information about David Reibstein @ his blog > http://measuredthoughtsdr.wordpress.com/about