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September 7, 2015

Snapdeal to invest Rs 665 crore in mobile-only platform

MUMBAI, INDIA: While Snapdeal may have developed second thoughts about winding-up its website and going completely mobile, the e-commerce major nonetheless is investing big-time in mobile technologies.

In a bid to reach its target of one-million sellers, the company has announced investments of Rs 665 crore in Shopo, its’ mobile-only platform.

“Over the next two years, we will invest about $100 million in ramping up technology and brand building. We are also working on a community of Shopo angels to drive consumer engagement,” he said.

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