UK Consumers Increasingly Plan and Book Travel Digitally, Smartphones Experience Largest Gains in Use

LONDON, UNITED KINGDOM--(Marketwired - Oct 12, 2016) - UK travellers are using digital devices more than ever before, increasing their use of smartphones, computers, and tablets for researching travel options and purchasing flights and hotel rooms. In fact, a majority of consumers -- 51% -- regularly use two or more devices for planning and booking trips, according to a new survey conducted by Signal, a global leader in real-time, people-based marketing.

The survey of 2,000 U.K. consumers sheds light on travel planning and booking patterns in a multi-device world, suggesting how travel suppliers can create better cross-channel experiences to engage always-on travellers and increase conversions and loyalty. Key findings include:..